Transcript 0:00 [rock music] Welcome back to the In Extremis Performance Coaches Insights on the Ironsides Podcast. 0:08 Every Wednesday, you can join the IEP team, including Jake Labhart, Aaron Dugger, Jacob Hepner, and myself, Scott Howell, for discussions on increasing human performance for the tactical athlete, law enforcement officer, military, and first responders. 0:21 With all the new-new, maybe you missed the launch of our new website, inextremisperformance.com. If you go to inextremisperformance.com, you can take our brand-new IEP assessment. 0:31 This unique battery of fitness tests is a great way to learn about and evaluate your current level of fitness as it relates to your job as a law enforcement officer, and how you stack up against your peers. 0:39 When you complete the assessment, we'll send you an informed recommendation on how to improve your performance, and some solutions for both short and long-term success. Best part is, it's totally free. 0:49 So check out inextremisperformance.com. [rock music] Got Aaron in the back doing a bunch of work, um, so don't mind that. 1:04 But I think that's the interesting part about the In Extremis Performance company, in th- is that it crosses over a couple of different things, one that being the human performance piece, and one being the shooting piece. 1:15 Yep. Uh, and so there's a lot going on. Yep. So let's talk a little bit about how, you know, IEP puts things together from a course perspective and as... 1:24 And how that relates to what people will see and what will be available to them currently, but what will be available t- to them in a different way in the online space. Right. Uh, and so- [clears throat]... 1:33 whether you're in person or, again, online, there's, there's a couple different components there in how it all works together. 'Cause again, it's slightly novel. Yeah. Uh, it's slightly novel. 1:43 At least how we're doing it is. Right. And, um, that's not a bad thing. It's not weird. It's just, uh, I think people may need some explanation there. Yeah. So where do you wanna start? 1:52 You wanna start with the courses, man? Yeah, I, uh- Kind of what you're doing. I wanna... Yeah, I was gonna say, I wanna, I wanna go a little bit on the what... 1:57 I want a little context, just in case they didn't go listen to, you know- Perfect... who we are and, like, the company, stuff like that. Smart play. Smart play. But I think, um, you know, we've, we've got a team. 2:06 We have guys that are human performance experts, we have guys that are shooting experts, um, that are subject matter experts in, in their related fields, and then there's some of us that are dabbling in both, right? 2:16 And so the reason I bring that up, I think it's important. As we've built this company, it was, I think, initially more so human performance related. We started identifying needs in the space. We started refining. 2:28 We started bringing in experts in the shooting space, which, where's where we were finding needs. Um, we were hyper-focused, uh, at that time working with, uh, special operations units. And so 2:39 again, it's kind of what you said, novel, right? Like I, I don't, I did not feel like there was a time where I was like, "Okay, I can look at this person, they've got a super clear path of how I should do this." 2:47 So I think it's evolved, which is good. Mm. Right? We're constantly looking, how can we improve? But I also think sometimes it's been confusing. [laughs] The IEP guys, it's kinda like- Hmm... are you human performance? 3:00 What are you doing out there? Are you shooters? [laughs] Like, which one is it? Right. And, and so I think this episode, uh, we wanna kinda define... Uh, not define. Uh, give guidance on 3:09 how can we come in and help you, your team, you as a shooter, whoever it is. Wherever you happen to be. Yeah. What is the information we're putting out? Again, how does it help you- Yep... as a consumer? 3:19 Um, so we can just help identify some of those things. Yeah. So th- I think, like, when I got introduced to you, it was actually on the human performance side. 3:27 I didn't really understand the shooting or shooting instruction side of you- Mm-hmm... until I actually went to a course that you were teaching. Then I was like, "Oh." And we talked about that before. 3:36 I was like- Right... "Okay, now I see what's happening here," right? Yep. And that's when I got so excited. I was like, "Okay, I need to hang out with these guys more." 3:42 'Cause these guys are speaking my language, but they're actually speaking a language that I don't think anybody else is speaking yet. So h- what is that, um, uh, in the, in the, in the [laughs] 3:52 you know, in the professional term, like, and you're coming from, like, the, the, the institution of education, physical therapy, whatever. What is the discourse? Right, right, right. Right? 4:00 Like, what is the language that everybody speaks with, and how do they understand that? What is the- Right... and people might look at that as like, what's the vernacular? It isn't. 4:09 Like, but what are the technical terms? Right, right. What is the regular language that we're speaking? Like, if you're coding, you know, computers, like it recognizes a very specific language. This is how we speak. 4:18 Yeah. So I say it here, other people hear or understand, you know, on the other side of the world, they know what that means. Right. Right? That hasn't really been well-defined yet, so, um- Yeah... 4:26 we- It's been, it's made it difficult, for sure. Yeah. [laughs] It's been a challenge. So a- again, like, in clarifying it, the, in just looking at the, the shooting instruction piece of it. Yep. 4:35 Uh, when I came in, uh, to observe the first session that I ever saw you guys do, it was with a, it was with a s- a bunch of federal and local law enforcement guys. There were some team, team people there. Yep. 4:47 And it was the tactical, uh, performance lab- Yep... human performance lab, right? Yep. And so it's the, I mean, the, the acronym there, correct me if I'm wrong, is TPL, right? Yep. Yep. 4:57 So Tactical Performance Lab, which was some, uh, fitness testing, which would then be an, an education. So it started with education. Yep. 5:06 And, and, and what that was doing was really bringing together, like, why are we doing... What should we be testing? How should you be looking- Right... 5:12 at yourself as a, as a professional, specific to maybe even being, like, an athlete, a s- a, a very special athlete that does a very special job. Yep. Right? 5:20 And then what are the important things that you need to be doing based on what this community has basically said or told us that are the important things, right? Yep. And then how... 5:31 So then how do we- Human, from a human performance perspective... from a human performance perspective. In- initially. Yep. Yep, right. On day one. On day one. 5:36 And then how do we, how do we go, okay, so if those are the things that are important, how do we evaluate where you are now so that you can then get into a program or on a pathway that helps you get better at that- Right... 5:47 to perform at the highest level you possibly can- Yep... based on your current level, right? Yep. So we're meeting, you're meeting the, the athlete where they are at that time. Yep. 5:55 Identifying, identifying any deficiencies that are relevant to your job. Then we're educating you on how do you fix those deficiencies. 6:03 And, and a deficiency is not a means you're bad at something or an, it doesn't, it's not a negative. It's just you should look at it as a growth opportunity. 6:10 That is an area to enhance my performance And then day two is meant to build the application. 6:17 How do I take all that information as a human performance, whether you're strength and conditioning, your workouts in the gym, how does it apply to my job? How do I make it fit over here? 6:27 Like, otherwise, like, like, I, I think one of my things that baffles me, uh, or has baffled me, uh, through our, our experience here is, like, people are like, "Oh, I work out." And it's like, there's no connection. 6:39 Why? Why? There's no why- Right... or connection to, like, my job over here, and this is exactly why I'm doing it. Tom Brady works out for one... He did. 6:51 I, I use him as my example, but he worked out for one very specific reason, to be the greatest quarterback of all time. That was his one goal. It wasn't good, it wasn't to, you know, 7:04 s- 'cause he likes to run, so he wanted to go run a marathon. It wasn't to g- look good naked. It certainly wasn't that. It wasn't like... Yeah, yeah, exactly, right? 7:10 [laughs] Like, it wasn't any of- We all know that story... it w- was any of those things. It was for one thing- Right... to be the greatest quarterback of all time. He was a p- he was a professional at the highest level. 7:18 I don't care if you like him, love him, hate him. I, I, like, I'm not a, a fan, to be honest. No, the results speak for themselves. 7:23 It's just, it's just literally, objectively, I don't know how you can argue with- Right... no, that was his one goal, right? And it's baffled me for the, in the s- in the tactical industry. That has just not happened. 7:32 And so that Tactical Performance Lab, I would say, is our staple, our foundation course, um, that really grew what we were doing. Um, and so yeah, I think you articulated that perfectly in, in how that two-day works. 7:45 Yeah. The, the interesting part about it was is when you go out there on the range, and now part of that, part of that class was taking them out there on the range, right? Mm-hmm. And you, 7:55 then people get to see, you have to demonstrate- Yep... right, these things and how they do apply. Like, what is the crossover? Because that's what it is. That's what, that's what instruction is, is tell, show, do. Yep. 8:04 Right? Yep, yep, yep. 8:04 So, uh, you, if you're following that model, uh, and, you know, there's different ways to apply those things, so I think some people do it better than others, and we've talked about you should be able to for- to perform at a level of proficiency that you expect- Yep... 8:17 right, from, from whoever it is that you're, you're, you're teaching or asking them to do this stuff. Then they, people got to see you shoot. Right. Like, and it was like- Right... "Oh, well, they're pretty good." 8:27 Yeah, yeah, yeah. [laughs] Like, this is, they're doing... Like, how do I do that? Like, maybe there's something to this. 8:31 And then as a result, it seems to me, uh, people are like, "Well, can you come in and teach, like, just shooting?" Right. You know- Right, right... the kind of thing? We're not, like, we don't wanna do... 8:38 This is the funny thing you just said. This is the, this is the thing. Like, don't give us any of the fitness stuff. Just tell us how to shoot better. Yeah, yeah, yeah. 8:45 [laughs] Which is, like, that whole disconnect you were just saying. Yeah. I, so I, I get it. I, I, yeah. So that definitely happened, but I have to give a, a really big shout-out to Matt Branca. 8:53 Uh, for those of you who know X-Ray Alpha, LLC, I think is his handle on social media. Um, 8:58 when we were starting to run more of these courses, right, we were, we were teaching shooting, and people were like, "Man," people were like, "Man, y'all are pretty good shooters." Like, you know? 9:05 And they would ask us to teach a shooting course, and I was like, I would, I would tell them politely, "And I appreciate, but no." That's not what you do. That's not what we do. 9:11 That, that's actually, that's exactly how I'd answer it. I'd be like, "Ah, that's not really what we do." You should go to this guy. "You should go to this guy," right? Right. 9:17 And so, uh, Matt invited me out to one of his classes and said, "Hey, man. Can you come out? I just ask that you give me feedback." And I was like, "Yeah, absolutely." So I go out there. I take one of his classes. 9:25 We get done shooting. We go out. We were having a beer later that night, and he goes, "Why don't you teach shooting?" And I was like, "[sighs] I just, I, like, I wanna stay in my lane. 9:34 I wanna be an expert, and I just don't believe..." He was like, "Seriously? Like, what is wrong with you?" [laughs] Like, how do you not see that you're a good sh- like, and it wasn't just me. 9:43 It was me and Sal who were in the course. He was like, "Y'all should... Do you see some of the other dipshits out here teaching shooting? Like, why are you not?" And at that time- Sounds like something Matt would say. 9:52 Yeah, yeah, yeah, yeah. [laughs] Like, that's exactly what he said. 9:54 And I, and I remember sitting there thinking, I was just like, okay, I've got this guy with a crazy amount of experience, high-level proficient shooter, and he's being like, "You should be teaching shooting." 10:04 And I'm telling him no. Mm-hmm. And I think it was hard for me in that moment, 'cause I do respect Matt, and I was trying to think of, like, w- like, what is, why am I saying no? Like, what is my problem? 10:14 And at that time, I still struggled with, but it was a I want to understand why. I picked, at that time in my career, I picked up a gun, and I shot. You said, you asked me, "Hey, how did you do?" 10:28 I'd be like, "I have no idea. I just pulled the trigger." Like, I, I, I, I did not understand. I was not able to educate. 10:35 So I appreciated Matt, but I was like, I did not feel comfortable at that point to be able to say, "We should be teaching shooting," because I didn't understand the why. I couldn't articulate- You could do it... 10:45 I could do it. I couldn't educate it. Mm-hmm. I, like, I w- I was not educated on it. I could just do it, right? And so, but, uh, what I do appreciate about Matt, which he [laughs] 10:56 this year has, uh, given me the I told you so many times- [laughs]... uh, pretty much each time we talk. 11:01 But, um, I took it upon myself and, and I was very super fortunate to have Sal, Anthony, Preston, who I was already learning a lot from, and I would ask, I will say it, stupid questions of, like, I can do it, but then I would ask them, and they'd be like, "How do you not know this?" 11:18 How do you not know- And I'm like-... 'cause you're, 'cause you're that good at doing it? Yeah. And I would- Right... I have no idea. No one's ever told me. I just, I... And, and- You were self-taught... 11:25 to be honest, my self-taught, it wasn't like I just walked out on the range and just figured it out. 11:30 I would go watch all these special units that I was working with, special operations units, and I would, I would identify, ooh, that guy's really good, and then I would just watch him or her and be like, okay, and then I would just go try to emulate it on the range. 11:43 But I didn't understand why because I didn't ask them about it 'cause that's not why I was there at that time in my career. 11:48 And so I was very fortunate to have those guys that were in our team, but then I took it upon myself to go find instructors and say, "Okay, what can I learn from this person?" Yeah. "What can I learn from this person?" 12:01 And try to build that skill so I can better articulate- What you're so good at doing... what, uh, I, I'm hesitant to say so good at. I know. But yes. It's the imposter syndrome for good shooters. But it is. It is. 12:10 The, the, I, I, I think that was it. It was imposter syndrome, and I still struggle a little bit. But- I do think I'm a good shooter. Uh, I think I'm very good at educating, and- You just had to put the two together... 12:20 and I just had to put the two together. And specifically, it wasn't just a... But I, I wanna be super clear, it wasn't just a Jake thing. 12:26 I'm, I'm speaking because I'm the only one here on this podcast at the moment, but Sal, Anthony, Preston, insanely good shooters. 12:34 I've shot with really, really good shooters at the highest level that I'm telling you, those dudes are lights out, but they're also good instructors. 12:41 And so it wasn't so much whenever I was telling Matt or anyone no, it wasn't a, a issue of that I didn't have faith in them. It was a Jake problem, right? 12:48 And because I was the owner of the company or am the owner c- owner of the company, that I... It was an issue of I wanted to... 12:55 And, and I think the other thing to that, though, is I wanted to make sure we were experts at human performance. Mm-hmm. That's what I... I didn't wanna muddy the waters, right? Just like we talked about last episode, 13:05 I didn't wanna be a jack of all trades. I wanted us to be master of one. Mm-hmm. 13:11 And, and, and I think we've attained that, but now I'm starting to say, "Okay, I think we can bleed into some of these other areas because we have the right people for it." 13:18 Yeah, I think what's happened is, is there's been some acknowledgement from an industry perspective- Ugh... you know, just- Also true. [laughs]... you know, just that you, you, you... 13:25 That IEP is a trusted resource for that- Yeah... kind of instruction. 13:29 And so that, you know, going back to k- you know, kinda what the courses look like and how that flows in and how that kinda reconnection has now been made. Yep. 13:36 So you go down this journey, and you're putting all this time into it, and you're, you know, you're teaching all of these things, also in the background understanding and still delivering the human performance side. 13:45 It's just kind of grown, and we talked about this, like, kind of past, present, future of- Right, right... of IEP, like, where, where it is now and kinda how it's structured. 13:53 So people or, or, or agencies, uh, departments, uh, whoever, however you wanna define that, can now, can now consume IEP in, in a f- in a few different ways. Right, right. 14:06 And so in terms of course layout, right, when we talk about the actual courses- Yep... I just kind of outlined what that looks like. Yeah. And that's kind of the current state. 14:14 Our, yeah, our, our flagship course was at TPL. And I wanna go back just real quick. Again, when we started the company and we really started growing, it was all about the programs, right? Mm-hmm. 14:25 We were being brought in as human performance experts, not to teach shooting, but to teach, how do we treat the officer, operator, whatever you wanna call them, as a professional athlete? Mm-hmm. Right? 14:36 And so when, uh, through that process is where all the shooting started coming into play. But I, I, I guess I wanna go backwards a little bit. We've been programming for a long time. Yep. 14:45 It's, uh, it isn't, like, a new thing that we're just now doing. Right. It just so happens because we've grown a lot, people are like- Yeah... "Oh, programming," right? Right. Because we did. Early on, we lived in... 14:55 I don't mean... In shadow sounds way cooler than it is. Behind the scenes, 'cause we were working with federal agencies, we... A lot, to be very honest with you, we couldn't post- This is a common thing... 15:04 that we were working with, right? Which just also irritates me sometimes, 'cause I see people being like, "Oh, we work with X, Y, Z." 15:09 And I'm like, "No, you don't, because you, you're not allowed to put some of that stuff." Right. Regardless, anyway, I digress. [laughs] But all that to say, um, in terms of offerings, like, we got our programming. 15:17 Flagship course was TPL. So like we said, human performance and then application to shooting. This year, with the growth and development of, uh, the capabilities of shooting performance, uh, from myself and, and 15:32 the other guys, we have had a lot of teams this year that we're teaching shooting only. Now, it's not, um... It's with the IEP twist, right? We're being brought in to develop or provide a skill set 15:50 that I don't think there's a lot of instructors out there doing right now. Mm. Focused on the movement, right? 15:55 Whenever someone brings us in to teach a shooting course, there's multiple variables to be successful at shooting and moving. Mm-hmm. We just start isolating. 16:04 So if it's a shooting only course, we try to i- isolate, first off, can you even shoot? [laughs] And we try to develop that skill, or at least pro- not, maybe not develop. 16:12 We educate you on that skill- This is important shit... before we... Exactly. Before we start moving, right? [laughs] Whereas in our other course, in the T- TPL, for example, 16:22 we are not there to educate you on the shooting as much. We're trying to help you understand the transition between what you're doing and- How does this happen? Yeah, how does this happen, right? 16:30 And so we're, we've, we've started isolating those skills in the different courses. Um, should I go through kinda the different courses we teach or what do you think? Yeah, I just... Yes. Let, let's go there. 16:41 I, I guess for me, in kind of organizing this in my head, and maybe for the listener that maybe is trying to organize in their head, the key points there are is it started as a human performance c- uh, business that t- that started to, um, that turned into, that also bridged the gap between that and the shooting, and then all of a sudden there was a lot of requests. 17:00 There was a huge demand for shooting instruction because, again, there was an acknowledgement and a, and a- Yeah... and, and a validation of these dudes are good at, at, at shooting instruction. 17:09 And- And I think that it's a specific skill we were teaching for shooting... which is the next part of this- Yeah... which is like, okay, like, we see value in this. 17:16 We, we need to l- know how to move and shoot, and now you're having to condense that TPL i- 'cause it's not involved in these classes. Right, right. And you're, you're, you're isolating the things. 17:25 But the, there's something that's really critical, and we've talked about it so many times in other podcasts. 17:29 The most important thing that an instructor can leave you with is once you leave that class, that eight hours or that 16 hours you spent with them, have they given you the tools- Right... 17:37 to be able to, to continue to work on this and be able to progress? Yep. Right? Do you, you, do you know how to now utilize what I taught you to get better? Right. Right? Right. And, and w- in- not in my presence. Right. 17:51 Right? And s- Exactly. 'Cause th- that's the goal, right? That's the goal. Like, that is educating someone. Which is, I think, a big miss for a lot of people. So going back to the- Big... 17:58 human performance side specifically, if you talk to, like, coaches, trainers, y- anybody that's trying to make you dependent on them as a coach is a horrible coach. Horrible coach. I was always trying... 18:07 And people say this is a little cliche. Like, I was never trying to put myself out of business. That's what you hear people say. Right, right, right, right. "I'm trying to p- put myself out of business. 18:13 I just want the person to be able to be totally independent." That's bullcrap. No, it isn't. Yeah. Like, because they're not going to be an expert at this like I am. Yeah. Right? Yeah. 18:20 I want them to be independent and confident. That is a lack, that is a g- lack of confidence in their ability- 100%... to educate and teach. Says a lot about your coach. Absolutely. 18:28 Or- Your coach, if that is the comment that they make or they have a business model that, that you have to go there every single year- Yeah... that is a problem. 18:36 That is- What- It talks about your coach, that they suck at coaching, or, or instructor at that That they suck at in, they are not good at instructing, therefore you continually have to come back. 18:46 Now, listen, if you wanna go back and freshen up, because I do also believe that instructors should be modifying or evaluating the process- 'Cause they're growing... because they're growing. 18:54 I don't- They're, they're evolving, too... I don't disagree with that, and if you love your instructor and that's, you know, like I, I'm, I'm down with that. Yeah. However, comma, 19:02 I hope that when you leave one of our courses, that you leave and you're like, "Wow." Yep. "I learned how to learn. Like, I learned these skills. Now I have to go apply, and from here I can take off." 19:14 Hit us up with questions. And I, I, I hope that all of you come back to a class. That is not true. I hope the only reason you come back to class is so we can see you, 'cause we enjoy working with people. Right. 19:24 But I hope you don't come back to our class 'cause you need to learn again, right? That is a failure on us. It's learn more. Learn more. It's, it's learn more. Yeah. 19:30 So y- going back, like, so again, organizing it, and you were just about to get into, I think, kind of what the combinations of those classes might look like for, for people or courses, and then we can talk about how we're gonna be helping people continue to learn and get better- Yep... 19:44 outside of ever coming to a course- Right. I like that... into perpetuity, if you wanna call it that way. Yeah. So maybe- Yeah... 19:49 maybe just outline kinda like what are the, how is it, how are the classes str- or the courses structured? 19:52 Yeah, so how the courses are structured and how it's developed, I would say, so we, like I said, our flagship course is a TPL or a Tactical Performance Lab to where you get an assessment. 20:01 We give you, uh, you get a, a feed, uh, like a report card back that gives you very detailed information, how you scored and tested. We give you a deep dive in the first day of testing. 20:12 Additionally, we educate you on human performance, how to train like a professional athlete in the tactical community. 20:18 The second day, all of it is how do we take that movement and things we worked on in day one, how do they directly move over to day two? Mm-hmm. Uh, on the range shooting, right? It's a direct application. 20:31 So that's our, our flagship course. With that, um, I would say we, I don't wanna say pivoted, that's the wrong word, but we, we've had interest, so we started teaching shooting courses. 20:42 I would say generally, um, we try, but how it works is generally two days is really kind of the happy place in terms of we feel like we're getting good information and working in the two-day period. 20:54 So we'll do a two-day that can be all pistol, a two-day that can be all rifle, or a, a two-day that it's one pistol and one rifle. Those are some of the, uh, shooting courses that we currently have. 21:09 Um, you know, and, and everybody likes a really cool name and all this crap. Like, it, it drives me absolutely insane. Advanced Pistol. Yeah, Advanced Pistol. Like- Advanced Tactical Armory... w- and we did. 21:16 We had a, we had a, we had an agency call us and like, "Hey, we want an advanced rifle," and I was like, "What does that mean?" A- and fortunately, I- What does that mean to you?... fortunately I know the guy. 21:25 He's a super high-level shooter. I know that he was just speaking verbiage that he knew was used out in the industry, 'cause that's what people call their classes or whatever. I think that's stupid. 21:33 And so once I asked him, I was like, "What does advanced mean to you?" He, we, then we were like, okay, now we're gonna have an honest conversation, right? And specifically for what we're teaching, 21:43 again, I, I don't, if you wanna call it advanced, cool, but- It's advanced enough for these guys. Yeah, yeah, yeah, yeah. [laughs] You know what I mean? Like, and that, that class has been utilized multiple times since. 21:51 Um, but our, our, our focusing on a, on a, a weapons system, we're going to teach you and educate you on the process of shooting. So what does your grip look like? What is your mount or connection to the rifle? 22:05 What does your vision look like? Is it stable? Recoil management. However, all of it is built around setting you up for success, because that second day is all gonna be moving and shooting, right? 22:16 So the first day, just can you shoot, can you manage recoil? But w- I think we do a good job of educating you on the process of shooting. So again, when you leave, you're not relying on us. 22:27 Absolutely we're alva- always available for questions, but I feel like we do a good job of, of setting a, a firm foundation. Then we move over to day two, which is our bread and butter. 22:36 It's just straight shooting and moving. How do we take what we learned on day one and apply it at a higher level? So i- in how I articulate this on the advanced part, right, uh, gosh, I can't remember. 22:47 It's a really famous instructor who said this, but high speed is being able to do the fundamentals on demand. Mm-hmm. I can't remember which famous instructor it is. I, I can't remember who. 22:53 But anyway, uh, so I feel terrible not giving them credit, but that's definitely not a Jake thing. Um, I fully ag- agree with that. 23:00 High speed, advanced, whatever verbiage you wanna use, is just the fundamentals on demand, faster and more accurate. So day one, we really cover those fundamentals. 23:09 Day two, now we're taking those fundamentals and putting them at speed, right? And we're pushing them. And we're pushing them. We're over speed training. At- Go back to, go back to our over speed training. 23:16 Yeah, go listen to our over speed training, uh, uh, episode. But now we're putting that variable of movement specifically, and that's what you get in that two-day class. 23:26 I feel as though we have not had any negative feedback on that course yet. Uh, so far it's been... We have agencies f- taking that class and changing their curriculums over it. 23:38 Yeah, I think that's interesting you brought that up, like no negative feedback. You're looking for constructive criticism- Yeah... and whatnot on what's coming back. 23:43 But I think what's happening is, is it's again, it con- it's continually val- validated as, oh man, there's so much stuff- Yeah... that we could be working on. We have so much to learn. Yep. 23:54 And so- Generally it's more so, like, the constructive, the, the criticism, can you make this a three-day? Yeah, exactly. Like, normally it's like we don't have enough time, because listen, I, and again, we're- Right... 24:03 uh, we're not, I'm not trying to take ownership for nobody's ever done this and we're just so cool, and I mean, like, that's not it at all. I think we fell into a problem or a gap. 24:13 Little bit, little bit of luck and, uh- Yeah, a little bit of luck, but we- It's opportunity, yeah... we fell into it, and we have tried to hit it head on. And so I think that it's a newer concept, though. 24:21 I don't think anybody... I, I have not seen anyone else doing it at the same level that we are. 24:25 Um, and therefore we're having, when we go teach this, again, it's more so a situation where it's like, holy smokes, like, this is amazing. We need three days of it. Mm-hmm. Because it's a lot of new information. 24:37 Um, and so it, it's gone really well. I think that we're s- continuing to learn. But the pistol, two-day pistol to two-day rifle has done really well. 24:46 Some teams want one-on-one, and so then it turns into a little bit of we have to adapt There's an efficiency thing there And there's an efficiency, and that's a us thing of, of ed- of being good instructors. 24:57 It's time management on us. Yes. But making sure as well that we're managing it in a way to where I'm not shorting you, you're not getting the class, right? You're getting the max benefit of- [coughs]... 25:08 you're getting the minimal effective dose to get- Yeah, exactly. Yep, yep, yep, yep, yep... the max benefit. Which ties right into more of the, let's just say, perform- human performance- Yep... 25:16 fi- you can call it fitness if you want- Yep... programming as it relates to all of this. Mm-hmm. 25:20 Because I think that is the challenge that most departments or agencies face is just, like, how do we get it all done in the time that we have to get it done in? Right, right, right. 25:28 I, I think that's, you know, just people, j- high achievers. Just like- Absolutely... 25:31 that's what we're constantly trying to refine is, like, how do I, how do I perform, how do I, quote-unquote, "optimize my performance"- Yep, yep... 25:38 right, given what I have and the, and, and under the variables, the time, my current, you know, where I am currently in space, you know, wherever that happens to be. Yep. 25:45 The other liabilities or demands that are placed on me, how do I balance those to, to work around it? And so yeah, again, like, well, can we get, like, one day pistol, one day rifle? 25:53 'Cause we really want time on both and- Yep... and so forth. Um, I, I think part of the, the, uh, I think part of the advantage you get with IEP is their ability to adapt to that. Right. 26:05 So, you know, you can in a sense, like these courses came out of re- and the, the combinations came out of requests based on their needs. Right. 26:15 And, and those needs are being what they thought they may have needed or wanted at the beginning may now have shifted a little bit. Right. And you've been able to evolve and shift with them. Yeah, adapt. 26:24 And I, I think the other thing I'm gonna speak on our, our, our team as a whole, again, goes back to our previous episode [laughs] where we talked about the industry. Right. We do a... We are good instructors. 26:36 Again, that's a whole nother skill outside of shooting, outside of your expertise. We are good instructors. We have experience teaching. We have experience education. 26:46 So therefore, we are able to understand what is an ap- what is a minimal effective dose, what is the appropriate amount of information. 26:53 If you as an agency, I, I don't mean this negative, but are gonna limit, you're gonna be like, "Well, I want one and one." Okay, well, that just limited the amount of time I have on each weapon system. Yep. 27:02 So I have to be more efficient. Our shooting instructors, outside of myself, all teach at their agencies. They all teach around, like, with other agencies. It ain't their first rodeo- Right... is my point. 27:15 And I think that's, that's a very important piece because I see instructors sometimes that- They have a curriculum... yeah, that they have. That they- But then it's like, I have to shove it in this window. 27:23 And I'll tell you straight up, we had this federal team just a month ago. I built 8:00 to 5:00. Okay? That's where we're training. 27:31 And then they- I fly up there to DC- They cut it to, like, 3:00 instead of- And that's exactly, it was. They were like- Just to-... "We have to be off the rain at 3:00, range at 3:00." 27:38 And I'm like, "You just cut my time literally two hours off of- That's a large percentage. That's like-... what it's supposed to... Oh, yeah, that's a huge-... 15, 15% or something like that. Yeah... 27:44 yeah, that's a huge percent. And so, uh, a- and you know, and then at the same time it was, we were, it was this federal agency. 27:51 We were on a, a military installation, and they were like, "Ah, and by the way, we're doing, they're doing burns on, around there." Oh, like controlled burns. "So instead of doing 8:00 to 3:00, we're gonna have..." 28:01 I don't remember what it was. It was, like, 12:00 to 7:00. And so the ability to adapt, right, as an instructor is... Again, if you're not a good instructor, you will not be able to adapt. Yeah. Right? 28:12 Um, so I think that's a super important piece, and I think that's something I'm proud of that, a- again, not a Jake thing, that we as a team have done a good job of. So there's, there's some flexibility to this. 28:21 And to be clear, like, this is, this is geared towards law enforcement. Yeah, yeah, yeah. So, so this is not, like, open enrollment? Yeah, so that, that- Yeah... that's a great... 28:30 I, I'm glad you, you, you stepped into that piece. Um, yes, at this time we have hyper-focused on law enforcement is maybe w- the word I'm gonna use. 28:39 I felt like we needed to choose an interesting really, industry and really go at it to really earn our, earn and grow our expertise. Um, military, we've definitely trained military as well. 28:48 We just haven't done it as much, I would say. Um, I have military background, multiple other guys. Like, there's enough- Yeah... crossover there in terms of shooting. 28:58 The application though, like, I think I feel very confident teaching in that industry as well. We get a lot of requests about open enrollment. 29:07 I, I'm, uh, it's not that we are not supportive of the, um, civilian community and open enrollment classes. Uh, I think that we will step into that at some point, but at this time we... It's not, um, 29:21 I think we've had enough business- Mm-hmm... from the, the- Growth... these, the, the- Yeah. You, you-... service, uh, with the, the, I don't, I don't wanna say- The demand. Yeah, yeah. But I'm saying from- Yeah. 29:30 The supply and demand is, is, is a thing. Yeah. 29:31 Fr- from, from the, the, the law enforcement and the military industry, the service community is what I was trying to say, but that sounds, I think I'm using that incorrectly. 29:38 But, um, we've tried to hyper-focus on that because that's where we come from, and that's who w- I think we, uh, who we are. That said, I think there absolutely is a market there. We... 29:49 And, and additionally, actually, maybe this is a good one. We are getting more and more calls from GMs and competition shooters. Um, majority of us shoot competition at some level. You know, Sal's an M class. 30:02 Anthony's probably up there. Preston's probably up there. I shoot every once in a while. 30:06 Just so we can have that understanding, but we're getting calls from GMs that are saying like, "Hey, can you break down my mo- What, how would you change movement here?" They know how to shoot. 30:13 That's not a thing we have to work with them on. I'm not saying they don't know movement, but they're trying to as an expert, as a GM, a grand master in USPSA- Get the edge... yeah, they're trying to continue to grow. 30:23 They want the edge. Yeah. What's the edge? And so they're, they're using us. So again, I think we will at some point. I think that we're starting to see other applications. We just haven't dipped over into that yet. 30:33 Yeah. So it's a good question, and I think, listen, we are always willing to help whoever or whomever, right? So if you have a class, reach out to us. Like it, listen, the worst we say is- Yeah... 30:44 "No, I'm sorry, we don't have the time right now." Right? That would be the only answer why we say no. If you have a group and you're like, "Hey, this is what I need to be doing"- Sweet. 30:52 Hit us up via, uh, email or Instagram is great, via messages. Um, and then what I think we have on... Not I think. On our site, we have a place for courses where you can request. And so hit us up. Um, 31:05 so I think TPL to the shooting, I think the one more that I'll, I'll introduce in there is we have had that, or kind of wanting a little bit more of that hybrid, so we have also TPL three-day. 31:16 So TPL traditional is two-day. Now we've got a three-day to where it is a, the human performance day one with the testing, day two is pistol, and day three is rifle. Yep. That makes sense. And so, yeah, exactly. 31:27 And then we're starting to see more of those actually pop up. Um, early on we, we tried to stick to a two-day because we know it's hard for people to take off from, especially in law enforcement, um, for more than that. 31:38 But those classes are filling up. Yeah. So it, it's one of those ones where it's like, okay, like if that... And I, I mean, to be 100 honest, like I think it's awesome. Like I think that's the best prescription. 31:49 But at the same time we understand. And so anyway, I think those are where we're at now and currently in the courses, obviously. Yeah. 31:55 I think just, again, like the efficiency piece and understanding how you can be most efficient and where the left and right parameters are, being flexible, we talked about that. Being able to adapt, talked about that. 32:04 But you also know now, having done this enough times and worked with enough people and having enough, you know, things come up or pop up, 32:12 that ideally, you know, ideally if you had, you know, a budget, you know, you had time, the, and that you could get a ton out of that three-day class. Yeah, yeah, yeah. Or that three-day course- Yeah... 32:22 of the, the TPL, pistol, and then rifle. Yep. Um, because you're, you're... Again, this goes back, and this is where I want to shift into the, the, um, the, the- The programming... the programming. Yep. 32:33 Is that you're getting the reps. Yep. Right? 32:36 And you're getting, you're learning on your learning, and then you're doing the reps, right, which is gonna help you drive those things in, and then walk away with more of a foundation to then be appl- able to apply this on your own, either as an agency- Yes... 32:48 or as an individual. Yes, yes, yes. And, and- And I, I think that right there, so you just made a great call-out. Again, y'all need to go listen to our subject matter expert, uh, episode. 32:58 There's multiple episodes here that I think would apply to what I'm about to say. Exactly. The shooting piece, we equip you and educate you to, we want you to go use it and grow, right? 33:11 The human performance piece, we are educating you and equipping you so you're more efficient. However, comma, we very much believe in, uh, time management and efficiency. The human performance piece is one that I... 33:26 Look, I'm not trying to sell anybody on a program specifically. However, we want to... That is something you should not be doing. If you're not an expert, Tom Brady never once built his own workout program. 33:39 Yeah, exactly. I'm trying to think. Give me another ex- Like, any professional athlete, collegiate athlete, CrossFit athlete. Jacob Heppner. There we go. Yeah. Let's do Jake. Or Hepp. 33:49 He- Jacob Heppner, top 10 CrossFit Games athlete multiple times. Tactical Games champion. Tactical Games. Multiple times. Yeah. Did I say, did I say CrossFit or Tactical Games? No, you said CrossFit. I said CrossFit. 33:58 No, but he's a competitor. But he's also, yeah, he's also a competitor. Competitor. Yeah. Never, never, never built his own program. Right. Right? Someone else, a professional athlete does not build their own program. 34:09 And I think that's one of the things we are trying to drive home. When you come to our course, we're trying to help you identify, and listen, if you wanna go do your own thing, I'm not hating on you. 34:17 We try to still equip you. However, we have programs that are specifically f- built for you, your job, built by subject matter experts, right? 34:28 And so I think that is a great call-out of, yes, we're trying to equip you, but we're also providing you a solution. And so everyone knows we have, like you said, we have individuals. Mm-hmm. 34:40 We have operators, officers all around the country that they do it on their own. We also have- Teams... multiple government contracts with federal and local teams, uh, special operations units, that 34:54 are taking this super serious. 34:55 They're equipping their men and women and saying, "We want you to be trained by professionals," and therefore they are coming in and buying or, or hiring us to come in and build all their human performance and programming. 35:06 So there's a lot of options here, but from a TPL, I, I don't want it to come off as we're equipping you to go be the next strength coach, right? That, that- That, that's a very good point... 35:15 unless you're willing to dedicate... Well, I've got a lot of years in education, more than I probably need. [laughs] But I do have a doctorate. We have Aaron who has his master's. Yeah. 35:24 Like these guys, you know, Scott and Hepp that have a lot of years in the industry. In one, two days- Right... we are not equipping you- Yeah... to go be your own strength coach. So I, I do wanna clarify that. However, 35:38 we're identifying information, like needs that you may have. From a physical perspective, we're equipping you with more knowledge and understanding, but we're not makin- making you your next strength coach. Yeah. 35:49 So here's, this is the, the part for people to maybe, uh, really connect this, this piece with the TPL versus the pistol and the carbine day, or, or the rifle day, and that is, like the adaptations that you'll see to the minor, the, the, the things that will be, it'll be introduced to you, on the range you can see very quickly, right? 36:08 Right. Right. All of a sudden you will see that adaptation- Mm. Good call-out. Yeah... happen most of the time very fast, like within a set. Right. Right? 36:14 Versus the human performance side, it doesn't operate like that, that way. Yeah. It, it, this is a time, this is a time thing. You, you, you have to put in the work over time to see the result. 36:24 And physiological changes have to happen- Yep, yep, yep, yep... before physical. I wanna repeat that. The physiological- [laughs]... always precedes the physical. And so because wh- G- go explain that a little bit. 36:35 It, so- Because I, I, yes, but I think people- Do not understand what that is. Well, so, [clears throat] okay, so just in a, in a nutshell, like if, uh, and here's something I think everybody can relate to. 36:45 Like, if I want to lose body fat, right? Or, and/or build muscle, let's say. Yeah. And I, I don't know anybody that hasn't tried to do that at some point in their life, right? Sure, sure, sure. 36:52 So if you wanna lose body fat and build muscle, there are some very specific things you need to do. You need to first understand your starting point. Yep. Right? Like, where am I today? 37:00 So on the nutrition side, it's how many calories am I taking in? How many calories might I be burning during the day? What does my macronutrient, micronutrient profile look like? 37:08 We get some, we get some stuff in front of us. Let's call it data. Let's call it information. Sure. We're becoming informed, right? 37:13 And then on the workout side, like on the fitness side of it, if we're just using those two variables, and there's many more. We can talk about that another time. Yeah. 37:19 But we're just looking at those two variables- Yep, yep, yep, yep... in sort of this larger picture. Uh, same thing. Like, what am I doing now? Where do I currently stand? 37:26 What's my history look like, and where am I trying to get to, more specifically? What is my specific goal? Yep. So I need to start making some changes. 37:33 Maybe I need to, I'm not eating enough to support my, my needs, so one of those things would be upping, upping my caloric intake- Yep... and change my macro profile. And I'll just stick with that one. Yep. 37:43 So what has to happen before I see the gains, right? Well, first, your body has to adapt to this physiologically. It has to start to onboard that. You have to physically onboard those nutrients, right? 37:54 Or, or those calories through eating. Then your body has to get better at absorbing- Yep... like, those things. Yep. Th- and that's physiological. That happens on the inside, right? Yep, yep. 38:03 And then it ha- and then it has to do a better job at utilizing 'em once they're in there. Yep. Right? And transporting 'em to the places. Yep. 38:09 To then meet the demand that you're placing on it from the workout side of things. Yep. 38:13 And my point of this is, is you're going to start having things happen, things have to happen on the inside before they happen on the outside. And that is, I think, missed so frequently. 'Cause it is. 38:23 On the shooting side, it's easy to see. It's almost immediate, right? 38:25 Because the physical piece, like, with the gun in your hands, let's be honest, like, while there's physical components to this, it's not overloading anything. Sure, sure. Like, we don't have to have that. 38:35 We just need to make a s- With a good instructor-... a minor adjustment- Exactly. Like, with a good instructor-... to make a massive-... who can identify it quickly- Yeah... you can see more immediate feedback. 38:41 Now, you'll see the feedback. Doesn't mean that your body's prepped and learned it and you're just good to go from there on. Correct. You still have to go train it. But ph- the outside perspective, much quicker. 38:51 Phys- agree with everything you said. For everyone listening, this simple, easy. Physiology inside. The science, the chemistry inside the body has to happen before anything outside you're ever gonna see. Right. 39:02 And when we have a TPL or we have one of those courses, exactly, it's not immediate. It takes time on the, the physiology side before you start seeing it physically. 39:13 And, and there's organization to this to make, to get an, an efficiency that n- that can be applied in order to get the result maybe a little bit faster. But again, it's based on the individual. Yep. 39:22 That's the importance of the assessment. Yep. Right? And understanding where you currently stand. So- Assessment and then the program. Right. The programs are the second piece to that. 39:31 Again, we're helping you in the assessment of identifying, but then the programs are, are meant and designed for the physiology to start working and a- your body to adapt- Mm-hmm... 39:42 how you should be performing for your job, and then you start seeing those gains. So yeah, I, I think that the, um, 39:49 the current layout and then the one more course we, we don't have in full effect, but currently that is definitely in the making and we, 39:56 out of necessity 'cause we've been pushed by it, is a two-day human performance course. Mm-hmm. 40:01 That one is gonna be interesting because I think that, yes, there are the officers and operators that are going to want to attend. However, comma, it's also going to be providers. And we get- Or the coaches... 40:11 the coaches. Yeah, yeah. Thank you. Better word. Coaches, uh, PTs, who- whomever who, we get this question all the time. We just talked about it in the last episode. Okay. How do I break into this? 40:21 How do I break into the tactical industry, right? And so that two-day course will be, uh, a version. There's gonna be, I would say, probably two versions of. 40:28 One of just an education of true human performance for the officer, special operations person. The other one is, how do you break into that industry? And so that's something in the work- works. Um, 40:39 I would say we're there. If, if, but if, so if you hear this and you wanna reach out about it, hit us up and we- Yeah... and we can discuss how to do so. It, it's gonna take some development. Yeah. 40:48 And there's also a demand for other things to be done at the moment, so. I, exactly. Yeah. Where we're at now, un- End users is who we're focused on. Yeah. U- unfortunately, I guess- Yeah... we wanna say it th- that way. 40:57 Yeah. We're not overwhelmed in a negative way, but we have had enough growth that those o- those other two, like, we don't need that new one. However, that is a common request we get. 41:05 If someone takes it serious, is like, "Hey, I need it," okay, cool. We're like, we're definitely wanna have that discussion. But at the moment, in the current state, those are our offerings. I wanna reiterate, 41:17 the courses are great. I think that they are a, they, they will enhance your skill. They will hopefully, they will educate you on how you can increase your own performance. But those programs have always been there. 41:30 [laughs] They will continue to be there, and they are really the, uh- Like the workshop... the workshop, right? Like, that is how you're going to grow, and that is the expertise we can provide. 41:39 Um, and so yeah, to round it out, I think we've tried to provide options, and I think we're continuing to evolve. But we, uh, I think, have a good offering and, and hopefully are gonna make a difference in the community. 41:51 I think you, I think this already is. Yeah. But, uh, uh, you know, from there it's like, where do you take that physical piece? So like, holy shit, like I'm learning this stuff. 41:59 Like, all right, you s- you, you told me what I, what I need to do right now to get to be, let's say, faster from this barrel to that barrel. Yeah. This barricade to that barricade. Yep. 42:08 I understand what you're telling me, but man, Jake, I see you do this, or I'm watching Sal do it, or I'm watching Anthony do it. Like, how are they doing it like that? Right. Like, because I'm trying really hard. 42:19 Yeah, yeah, yeah. I'm trying really hard to do this. Yeah, yeah. And so what they're, what they're maybe... And, but, and I work out, so like, why can't I do that? Yeah. 42:25 So this is the part where the, the human performance programming comes in, and, and, w- and- The continuation of the learning can happen to keep people ready or prepare them to be able to do it better. Right. 42:38 Just like the shooting, right? Where you have to go out and practice, whether that's through dry fire, live fire, or whatever else. Yep. 42:43 Like, the, the, the human performance piece is going to take a roadmap, number one, and it's, it is gonna be f- fairly complex depending... No matter who you are- Yeah... there's complexity to it. Absolutely. 42:52 But it doesn't need to be complicated. Right. 42:54 So th- that's one thing, is, like, understanding what that complexity is for, you know, who's writing it, and who's writing that programming, and how did it get to you, right? 43:02 And is it fulfilling your needs or your goals? Second thing is is there's the efficiency. 43:06 So again, being competent and understanding, number one, what a, what one of these people, what are one of these, you know, special population, special operators, again, officers, whatever you wanna call it- Sure... 43:17 what do they need on their, in their job, and how does that work for them? And, and what are the basic components? And we've talked about this a lot on other podcasts. You can go back and listen to- Yep... 43:25 you know, what we've defined. But really what we're talking about is they need strength, speed and power, and capacity. Yeah. Right? 43:31 And they need that, they need that on an ongoing basis so they can perform on demand, going back to fundamentals being performed- Yep... on demand at the highest level. Yep. Yep. It's the same principle. 43:41 And so, but again, going back to the physiological precedes the physical, you have to set the body up to be really... You have to set yourself up for success here. 43:49 So if you're already working out, which most, most of these, these folks in this population- Yeah, a lot of them are... are doing, some of them aren't. And then the other thing is like, okay, how are you working out? 43:57 Yeah. And that's where these programs come in. Yep, yep. So how do you look like Jake, right, in that, in that same, uh, drill or that same thing that, that's being taught, that skill? How do you do that? 44:09 Well, again, you need strength, you need speed and power, you need capacity. Yep. And so- You have to train with specificity... y- you have to. Yeah. And the hard part is, is like, okay, where do I start? Yep. 44:18 And the other part, the other hard part is, is well, I co- I... If I need all that stuff, how do I train all that stuff all the time? Well, that is what's been figured out for you. Yeah. 44:26 And we have put [laughs] that in a program for efficiency of use. Right. Right. So there's a couple things here. So one would be, like, ultimately we have a performance program. 44:34 We'll call it a performance track if you wanna call it that way. This is an ongoing, uh, program that is constantly being put out there, um, whereby people can consume it, right? Yeah. And they'll be in... 44:45 They'll have access to the team, you know, to ask questions or whatever. But we are hitting all of those things all the time. Yep. And it is constantly evolving to meet the needs of the end user. Yep. Right? 44:55 So, and it's- You don't have to think. All you do, walk in there- You do it... crap excellence. Hour, hour and 15 minute... [laughs] Crap excellence. Yeah. 45:02 Hour, hour and 15 minute workouts, whatever they, what, you know, it, it- Yep... is about what they should take. You sort of thought about, like, efficiency here. Yep, yep. There's recovery days programmed in there. 45:10 Again, you can go back and listen to us all, particularly Aaron- Yeah... talk about the structure of these programs. 45:14 But that's ultimately where we would love everybody to be, because we feel very confident that if they're able to perform these things during the week- Yep... 45:22 they don't need to worry about performing physically- Right... right, out there. Right. Right. And hopefully they're supporting themselves physiologically with nutrition, which is another conversation for another time. 45:30 Yep. Sleep, all that stuff. Yep. But that's the ultimate, that's where we would love d- people to go. But we also realize, again, going back to the assessment, right? 45:37 The assessment piece being you might not be at, at, at a point where you can get the most out of that program yet. Yeah. 45:44 And the assessment and the TPL will help identify where you may be, your, your deficiencies might be in strength, power and speed, or capacity. Yep. 45:54 So just because you can't make the, the TPL class or, you know, again, you're remote or whatever else- Yep... here's where we're going with this. Absolutely. 46:02 We've, we've created an online assessment that you can do- Yep... at home. Um, and it's not, it's, it's not quite the same as the one you would get at the TPL. It's not... 46:09 Because there's not a coach there to evaluate you. Sure. These are things, this is a self-assessment that can be done. We did a whole episode on, on what this looks like- Yep... and what it, what it feels like. 46:19 But the bottom line there is once you get that, this is the important part, you can do it on your own. Yep. 46:23 And then from there, we're, we now have information to give you an informed recommendation on where you stand, right? You're gonna get that feedback back. 46:32 Should you be in the performance program right now, or is there deficiencies there that you maybe w- wanna work on before you jump into that? Yeah. And, and then the performance pro- It's not gonna hurt you. 46:41 It's just that maybe you want to isolate, and listen, if you wanna dip your toe, you're like, "I don't even know I trust these guys." Yeah. That's a great- Yeah... 46:48 starting point for us to give you objective information, and then you decide, like, "Hey, maybe I wanna try this first- Right... before I pr- jump the performance track." 46:55 But we have tried to take our expertise, enhance the efficiency in your job- Right... in your life, 'cause you got a lot of other shit you have to deal with. Right. [laughs] And so- We talked about the pie chart, man... 47:06 yeah. Let us- There's a lot of things at play... let us simplify it for you, right? So- Yeah... 47:09 if you go through the assessment and you, you, you, you wind up, like, you score really well in capacity and speed and power, but your strength is lacking, which is actually probably less likely than being very, like, very, very good at strength and not so great at maybe speed and power- Yeah... 47:23 or capacity. Why? Because those, those are often most misapplied- Yep. Yep. Yep... things or missed things in most people's workout programs or, or, or training programs. 47:32 Then you can get into what we'll call, like, an evergreen or a static program- Yep... that will focus on, for a matter of about 10 weeks- Yep... one of those things. And, and, and there's an emphasis there. 47:44 That doesn't mean, like, if I pick the strength program, I'm not getting any capacity training or speed and power tra- training. 47:49 They do overlap, it's just that the emphasis there for that amount of time is to boost your performance in strength. 47:55 Or boost, the second one would be boost your performance in speed and power, or third, b- boost your performance in capacity. Yep. 48:01 They all overlap, but the emphasis and the way we put the training programs together, and specifically the way Aaron, uh, Hepp, and the, and, and, and, and the two of us have really gone through there and fine-tuned and tweaked and turned the dials- Yep... 48:13 it, it provides you that pathway to not have to think about it. Right. To then when you go out there, it translates directly to job performance. Right. Right. And so it's like, again, I'll go all the way back. 48:24 How do I move? Like, like Jake or Ar- or, uh, you know, or Aaron or Hep or, you know, any of these other guys, you know, whatever. Yep. This is how. Yeah. This is how. So you have a, there's a solution. 48:33 Again, coming to the table with a solution, whether you're able to go to a, a course or not. Yeah. No, absolutely. Absolutely. 48:39 I, I think we've done a good job of what we're offering, uh, trying to diversify, but give availability- Outside of-... and options. Yeah. Absolutely. We'd love to meet you in person. 48:48 At the same time, if not, like, it's totally okay. We're trying to provide those other options. 48:53 Um, and again, I think we're, we're covering, we're doing a good job of staying our lane from human performance, but now hybridizing over- Right... to the shooting side. 49:02 So we'll, uh, hopefully somebody can find something, uh, that values them, and we'll keep on keeping on. [laughs] Yeah. So, uh, yeah, you'll, you'll s- if you haven't already, go check 'em out. 49:12 You can go check out, uh, the assessment. That's the... You get that, that thing for free, right? So if you just go to the website- Yep... you'll see it there. You'll see us talking about it a little bit. 49:20 Gives you all the instructions you need. 49:22 All you gotta do is basically dump your results into, uh, into the assessment itself, and it will kick back all the information you need and, and provide, like I said, a recommendation. Now, you could choose. 49:32 You do you, boo. Sure, sure. Like, if you, if you want something else, you're like, "Nah, I just want to try a strength thing for a little." Yeah, we're not forcing you to do anything. Nah, you do whatever you want. 49:37 You, you do whatever you want. Yeah. We just want you to make the best choice for you. So. Absolutely. Anyway, yeah, check out those, check out those programs, check out those courses. 49:45 Uh, they're, it's easy to, easy to find out about it, and you can always reach out to us to find out more if you need it. Definitely. [rock music] Thanks for joining us today. 49:52 Please subscribe, follow, like, and share both Iron Sights Podcast and In Extremis Performance on YouTube and Instagram. Doing so helps us keep bringing you all the content and educational information we love providing. 50:04 Remember, you can always find the IEP programs and products by visiting our website at inextremisperformance.com. 50:11 That's where you'll find the IEP assessment as well as other free stuff like our most downloaded guide, Enhancing Athletic Performance. 50:19 Right now, you can get 20% off all IEP human performance programs by using code TRAINSMART20. Again, that's TRAINSMART20. 50:28 So that includes our strength program, our speed and power program, our capacity program, and our signature performance track. Again, go to inextremisperformance.com and use TRAINSMART20. 50:40 And until next time, stay safe and train smart.
